Corporates & agencies
Reach school-community parents across the markets that matter to your brand
Plan print and digital advertising around parents with household buying power. AWSUM helps corporate brands, franchise groups and agencies select the publications, platforms and locations that fit their campaign.
The audience
A relevant audience for household brands
The families following school achievements are also choosing vehicles, financial services, healthcare, technology, travel and products for the home. AWSUM places advertising alongside content with a personal connection to those communities.
Banner campaigns are sold on guaranteed impressions for a selected area. School-network figures describe where AWSUM publishes news, not guaranteed advertising coverage. Household buying relevance describes the audience AWSUM reaches; it is not a measured income profile.
Coverage
What a planner needs to know
Combine regional publications, town editions, website banners, school news sponsorship and relevant social activity. For franchise and dealer networks, tell us the branch territories that need support.
| Channel | What is bookable | Scale and timing |
|---|---|---|
| Regional editions | Johannesburg North & West · Johannesburg South & East · Pretoria & Centurion · Western Cape · Northern Cape · Free State | 10 000 copies per edition, per region. Achievers end Nov 2026; Top Matrics end Jan 2027. |
| Town booklets | Tableview · Wynberg & Tokai · George · Somerset West & Strand · Paarl & Wellington (Achievers). Top Matrics towns confirmed per edition. | 3 000 copies per town, per edition. |
| Website banners | Leaderboard, rectangle and half page on awsumnews.co.za, served to a selected geographical area. | Guaranteed impression packages from 10 000 to 30 000 a month. Delivery confirmed for your area before booking. |
| School news sponsorship | A defined area and group of schools, with category exclusivity within the agreed scope. | Standard 12-month partnership. Areas and category availability confirmed against your brief. |
| Social campaigns | Selected AWSUM pages, with LoveLocal options where appropriate. LoveLocal is AWSUM’s sister community title. | Pages, post count and type, campaign dates and any paid promotion set out in the proposal. |
| 2027 Wall Planner | A standard position, or a position with category exclusivity, on a town’s planner. 15 positions per town. | 1 500 copies per town. Twelve months of visibility from one booking. |
| School magnets | Project-specific opportunities through participating schools. | Available projects, quantities and timing confirmed on request. A school cannot be booked on demand. |
Inventory changes through the year. AWSUM publishes school news from across South Africa; bookable advertising coverage is narrower than that footprint, and we identify any gaps against your requested markets before you commit.
AWSUM in action
See the products in participating communities
Photographs shared by schools, showing AWSUM publications and magnets with staff and learners. These examples help you assess the products and locations relevant to your campaign.
See how a brief becomes a campaign
Ask us to walk you through a completed campaign — the objective, the areas and channels selected, the placements as they ran, and the delivery reported against them.
Planning
Ways to structure a campaign
Planning examples, not completed client work. We recommend a combination based on your objective, budget and available inventory.
An achievement edition across selected regions, supported by website banners in the same areas.
Activity built around selected branch territories, using town editions and area-served banners.
School magnet projects supported by digital advertising in the same communities.
Your campaign proposal
Your proposal sets out the selected areas and channels, campaign dates or publication schedule, advertising placements and prices. We confirm artwork requirements, deadlines and any agreed exclusivity.
Campaign reporting
We agree the reporting for each booked channel before the campaign starts. Depending on the channels selected this can include banner impressions and clicks, social performance, print quantities and distribution updates.
School sharing is additional exposure and varies by participating school. Audience and delivery measures are identified separately so you can see what each figure represents.
One consultant, one consolidated proposal, coordinated artwork handling.
Send us the markets you want to reach
Share your brand or client, campaign objective, target areas, dates and budget. Include any branch territories or category exclusivity requirements. We’ll come back with options you can assess against the brief.
Have a brief document to attach? Email it to [email protected] — the form does not take uploads.